A micro blog with micro thoughts. Actually mostly links to interesting things I've found while mindlessly surfing the Interwebz. Another place with the musings and observations of broadcast and online content innovator Mark Edwards. Posted from St. Louis, MO.
Today is something else very special, National Grandparents Day. I’ve lost all my Grandparents, and I miss them. But sometimes you need Grandpa or Grandma for comic relief, so I present this from Someecards.com for your consideration.My guess is you’d rather read this than my rant about how we were told 10 years ago to go about our business, visit Disney World, and have a good old time so the economy doesn’t crumble and therefore the Terrorists win. I remember our leaders telling us that every time I, uh, look at the economy and state of our government.
Makes me wonder 10 years later who really DID win. I know my late Papa Udie would have an opinion on that. Happy Grandparents Day Udie, Josephine, Max, and Sarah. You’re in a better place than you’d want to be in.
Much like their evening news counterparts, America’s morning shows are on the rise as well. In the just finished second quarter, NBC’s “Today,” ABC’s “Good Morning America” and CBS’s “The Early Show” added a combined 1.2 million viewers compared to the same period last year.
ABC’s “Good Morning America” was up the most in Total Viewers ( 14.75%) and A25-54 viewers ( 8.8%). This was the show’s most-watched second quarter in six years in Total Viewers and the most-watched in three years in younger viewers.
“GMA” still trails NBC’s “Today” by an average of 700K viewers each day. The #1 morning show, which saw an anchor change earlier this month, is up 9.6% year-over-year in Total Viewers and up 5.6% in A25-54 viewers. “The Early Show” was also up in Total Viewers ( 2.4%) but it was the only show to shed A25-54 viewers (-1.21%).
The averages for Q2 2011:
- Total Viewers: NBC: 5.60M / ABC: 4.90M / CBS: 2.51M
- A25-54 viewers: NBC: 2.52M / ABC: 1.85M / CBS: 988K
The part in parenthesis is MY edit of the headline.
This is kind of a “closed circuit” post to my brothers and sisters in radio. Where do you think those 1.2 MILLION morning show viewers came from? And what about all the people watching the shows before the network shows? I’ll give you a minute to think about that and how you’re going to come up with something more compelling to keep your listeners. Wait, you’ll need a LOT more than a minute to figure this problem out. We as radio broadcasters have GIVEN these listeners to TV.
Now how do we get them back?