A micro blog with micro thoughts. Actually mostly links to interesting things I've found while mindlessly surfing the Interwebz. Another place with the musings and observations of broadcast and online content innovator Mark Edwards. Posted from St. Louis, MO.
Earlier this week, at (*) The Guardian’s Activate NYC 2012 conference I shared some of my thoughts about the future of media. Craig Kanalley of The Huffington Post has a good summary of the day, but here are some of the key points I was trying to make during my chat with Max Robins of the Paley Center.
- If you had no history and asked how a gourmet food/travel magazine would look today, I would say it would be like Foursquare
- I love things like what Paul Berry @teamreboot is doing w/ @lererventures what @BuzzFeed is doing.
- Media industry innovation won’t happen at big companies.
- We need Madison Avenue to start innovating. the whole ecosystem needs to be revamped.
- Media mergers don’t work out because the person who does the deal leaves, and their replacement doesn’t share the vision.
- Short term thinking is pervasive throughout American society and business.
If you want to watch the video, Fora.tv has proceedings from the day.
* The parent company behind the Guardian owns a small stake in GigaOM as a result of our acquisition of paidContent. The invitation to speak came long before we made the deal to buy paidContent.
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Some brilliant thoughts from the very smart Om Malik. I especially agree with the third bullet point.